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10 Best Toothpastes 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

Crest 3D White Advanced Luminous Mint Toothpaste is designed primarily for those looking to brighten their smile while maintaining good oral health. It boasts fluoride content, which is essential for cavity protection, making it a solid choice for individuals seeking both whitening and strengthening benefits for their teeth. The toothpaste effectively removes surface stains, claiming to eliminate 90% more stains compared to regular toothpaste, which can be appealing for those aiming for a whiter smile in just five days.

One of the standout features is the refreshing Luminous Mint flavor, which many users find pleasant and helps enhance their brushing experience. Those with sensitive teeth might want to consider that this product focuses more on whitening and stain removal rather than specific sensitivity protection. Additionally, while it is marketed as part of a natural ingredient line, some users prefer completely natural toothpastes, which might be a downside for them.

Another aspect to consider is the absence of specific tartar control claims in the product description. If tartar control is a priority for you, this toothpaste might not fully meet your needs.

Crest 3D White Advanced Luminous Mint Toothpaste is well-suited for adults looking for an effective whitening solution while enjoying cavity protection. Individuals with sensitivity concerns or those seeking purely natural ingredients may want to explore alternative options.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Whitening Agents
Noticeable whitening effect and a fresh, clean feeling after use.
Sensitivity Protection
Leaves teeth clean and shiny with no issues of sensitivity.
Flavor
Great quality and taste make it a favorite toothpaste.
#2

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste is geared towards those who prefer natural ingredients and are looking to avoid fluoride. This toothpaste excels in using natural elements, and its peppermint flavor is refreshing without the use of artificial flavors or sweeteners. The product is also commendable for its commitment to being environmentally friendly, as the tube is recyclable.

For those concerned with plaque and tartar buildup, its antiplaque formula is a significant advantage. Additionally, it helps in whitening teeth by removing surface stains, which enhances its appeal for users looking for brighter smiles without harsh chemicals. The absence of fluoride might be a drawback for some, as fluoride is known for its benefits in strengthening teeth and preventing cavities.

This toothpaste might not be the best option for those specifically needing cavity protection. It also does not explicitly mention sensitivity protection, which could be a concern for users with sensitive teeth. This product is ideal for adults seeking a natural, eco-friendly toothpaste that addresses plaque and whitening concerns, but may not suit those who require fluoride or have tooth sensitivity issues.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Fluoride Content
Great for maintaining dental care without the use of fluoride.
Whitening Agents
Effectively removes surface stains for a whiter smile.
Sensitivity Protection
Noticeable improvement in teeth color and reduced sensitivity.
Natural Ingredients
Natural ingredients make it appealing for those avoiding synthetic components.
Flavor
Offers a refreshing peppermint flavor without artificial flavors or sweeteners.
#3

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

The Crest + Scope Whitening Toothpaste comes in a convenient pack of three 5.4 oz tubes, making it a practical bulk purchase. This toothpaste stands out for its effective anticavity fluoride content, which helps in preventing cavities and tartar buildup while strengthening enamel. It also includes whitening agents that gently remove surface stains, making it suitable for those seeking an enamel-safe whitening solution.

The mint flavor is designed to provide a fresh breath experience, and the toothpaste is reported to kill millions of bad breath germs in laboratory tests, enhancing oral hygiene. However, the product does not mention any specific ingredients for sensitivity protection, which might be a consideration for users with sensitive teeth. Additionally, there is no clear indication of natural ingredients, which could be a drawback for those preferring more natural oral care products.

This toothpaste is ideal for adults looking for effective cavity protection, tartar control, and a fresh breath with the added benefit of teeth whitening. It might be less suitable for those with sensitivity concerns or a preference for natural ingredients.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Whitening Agents
The combination of whitening and cavity protection provides a well-rounded approach to oral care.
Sensitivity Protection
No issues with sensitivity or discomfort, and it kills germs while also whitening.
Tartar Control
The addition of tartar and enamel protection gives peace of mind, knowing it helps protect teeth from future damage.
Flavor
The minty flavor is refreshing without being overpowering, leaving my mouth feeling clean and fresh long after brushing.

Buying Guide for the Best Toothpastes

Choosing the right toothpaste can significantly impact your oral health. With so many options available, it's important to understand the key specifications and how they align with your personal needs. Whether you're looking to whiten your teeth, reduce sensitivity, or fight cavities, knowing what to look for can help you make an informed decision.
Fluoride ContentFluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most toothpastes contain fluoride, but the concentration can vary. For general use, a toothpaste with 1000-1500 ppm (parts per million) of fluoride is recommended. If you have a higher risk of cavities, your dentist might suggest a higher fluoride concentration. Always check the label to ensure the toothpaste contains fluoride, as it's a key ingredient for maintaining dental health.
Whitening AgentsWhitening toothpastes contain mild abrasives or chemical agents that help remove surface stains from your teeth. If you're looking to brighten your smile, a toothpaste with whitening agents might be a good choice. However, if you have sensitive teeth or gums, you might want to avoid these as they can sometimes cause irritation. For those with sensitive teeth, look for a toothpaste that offers gentle whitening or consult your dentist for recommendations.
Sensitivity ProtectionToothpastes designed for sensitive teeth contain ingredients like potassium nitrate or stannous fluoride that help reduce tooth sensitivity. If you experience discomfort when consuming hot, cold, or sweet foods, a sensitivity toothpaste can provide relief. These toothpastes work by blocking the pathways to the nerves in your teeth. If sensitivity is a major concern, choose a toothpaste specifically formulated for sensitive teeth and use it consistently for the best results.
Tartar ControlTartar control toothpastes contain ingredients like pyrophosphates and zinc citrate that help prevent the formation of tartar, which is hardened plaque. If you're prone to tartar buildup, using a tartar control toothpaste can help maintain cleaner teeth and fresher breath. However, these toothpastes do not remove existing tartar; they only help prevent new buildup. Regular dental cleanings are still necessary to remove tartar that has already formed.
Natural IngredientsNatural toothpastes are made with ingredients derived from nature and often avoid synthetic chemicals, artificial flavors, and colors. If you prefer a more natural approach to oral care, look for toothpastes that are labeled as natural or organic. These toothpastes may contain ingredients like baking soda, essential oils, and herbal extracts. While they can be effective, make sure they still contain fluoride unless you have a specific reason to avoid it, as fluoride is crucial for preventing cavities.
FlavorToothpaste flavor is a matter of personal preference, but it can also impact your brushing experience. Common flavors include mint, cinnamon, and fruit. If you find a flavor you enjoy, you're more likely to brush regularly and thoroughly. For children, fun flavors can make brushing more appealing. However, if you have allergies or sensitivities, check the ingredient list to avoid any potential irritants.

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